Friday, June 14, 2013

music video race cover story for san francisco bay guardian

Bands on the run

20 Bay Area musical acts + 20 local filmmaking teams = 48 hours of fun, sweat, and music video magic 

In an airy third-floor loft in SOMA, not far from the Sightglass Coffee flagship and an antique mall with a pennant flag twisting out front, 20 filmmaking teams shuffle across a makeshift finish line some time before 8pm Sunday evening. Exhausted, they hold in their hands a digital file, the physical evidence of a brand new project — a joint effort between Bay Area bands, directors, producers, and editors. Something of this magnitude would traditionally take weeks or even months to complete, but in this focused case, it was all completed in a thrilling 48-hour period.
Flash back to the start of the weekend; it's Friday night in the lower-level grotto of Sports Basement on the Mission-Potrero border, and everyone is huddled near complimentary Lagunitas beer. There's a buzzy sense of anticipation. The bands and solo artists — truly diverse in sound and geography — are waiting to hear which filmmaking team they'll be paired with for the remainder of the weekend [...]

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