Saturday, January 8, 2011
yoni bloch for j. the jewish news weekly
Homegrown Israeli folk star is rising on high-tech scene
When Yoni Bloch performed his first Tel Aviv show nearly 10 years ago, a crowd of some 300 swarmed the club.
Then 20 years old, the Israeli singer-songwriter had expected a small audience and was shocked by the turnout. He later found out people had learned of the show thanks to his presence on the Internet. Bloch had been recording his own music since he was a teenager and uploading it to an Israeli social networking site, Bama Hadasha (“New Stage”), which predated Myspace as an online place for musicians and listeners to interact [...]